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When opening a tanning business choosing the right décor is very important. People not only go to tanning salons to get a bronzed look, they go for relaxation and some pampering. The first impression of your business someone gets is how it looks when they walk in. To have a very successful tanning business you will want to play up to the salon name. People that come mostly for the experience will not notice if your beds are the latest and greatest. Of course they will want a decent, even tan, but their main care will be the experience.
The key will be to present a relaxing, calming setting. How you present that is up for you to decide. The decision should not just be made by your personal style, but be a reflection of your community. If you are opening a tanning business in an older area, or a cottage town you may want to go for a wooden spa theme. Make the customer feel like they have entered a secluded spa up in the mountains. Using lots of clean, smooth wood, and earthy tones would help you reach this look. Nature music should be played throughout the salon. Including art based in natural settings will finish the look.
If you plan on opening a tanning business in a busy contemporary neighborhood than you will defiantly want to decorate in a different way. Going with whites and soft pale colors like baby blue and sea green will bring a modern, clean and relaxing feel to your salon. Where as in the older neighborhood wood was to be used, in this case glass and marble should be used. The customer should feel they have entered a new, hip, popular spa. Using contemporary technology, especially the use of computers, is a must in this case. It doesn’t mean you need to spend a fortune though. The customers will not know how much you paid for everything, and if it is new or used. It would be a good idea to play slow, relaxing contemporary music in the main areas and allow the customer to pick what they want to hear in their tanning rooms. Art should be avoided and instead go for the minimalistic feel.
The best way to save money when decorating is to design it yourself. Designers and interior decorators are usually expensive and often not good at working within budgets. Go to your local library or book store and pick up some decorating magazines and books that have a look you think would work for your location. Using the internet and talking to other salon owners worldwide are also good ideas. That way you can see what has worked for others with settings similar to yours. You will also want to have a look at tanning salons close by, however this is only to make sure you create a different look than them. Even if they have the same décor idea you can create a totally different setting, and one that will attract all their customers. By focusing on creating a salon décor you can expect to be successful when opening a tanning business.
A little inside knowledge, and some action, could be all that is standing between your tanning business success and wealth, or a "Going Out Of Business" sign on the front of you business.
Unfortunately, a large amount of rookie tanning salon owners fail. Here is a free report that will help you understand The 7 Biggest Reasons Rookie Tanning Salon Owners Get Burned!
There was a series of events that happened to us, and to a struggling tanning salon rookie owner that resulted in us publishing this information. If she had known this insider information she could have avoided a very painful business disaster!
To read all the details of our tanning business research and discoveries, click here
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