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Opening a tanning salon can be a great business opportunity. However you really need to investigate the industry and collect lots of information so you can make the right decisions and be successful. For example many companies out there will say you need to buy their new products to make a good profit. But buying used equipment will often save you money. By looking around you can find other products of the same or better quality. Opening a tanning salon is big investment, be well informed so others are not simply cashing in on your dream, and leaving you in bankruptcy.
When opening a tanning salon you should make sure you stock it with many different types of tanning products. They are a large source of income for salons. Many customers prefer to buy their products where they tan instead of other places they shop. It will also give you the opportunity to up sell, providing them with more products than they planned to buy. For example many people feel they only need to use a basic tanning lotion, but if they bought a tanning extender they would have a darker longer lasting tan. There are also tanning lotions that include bronzers to quickly make the skin darker, and types that include nutrients your skin needs to look and feel its best. By having many different types of tanning products you also can offer products to meet everyone's different needs.
Customers also prefer to buy tanning products from tanning salons because they expect the staff to know what is best and safe for them. For this reason it is important to train staff before opening a tanning salon. Tanning lotions are made with different intensities. Lotions that help the skin darken very quickly and deeply can be extremely dangerous for a person with pale or sensitive skin. Where as giving a low intensity lotion to someone who does not burn and tan easily will make them feel like they are wasting their money using the tanning beds. If the customer finds they are not getting good results you should be able to show them a few options of what will work for them.
Brands will often try and have you sell just their products. But carrying many different brands is essential. Having only one brand will often turn customers off. Thinking you only selling what will create the most profit, not necessarily the best results for them. Having different brands of a product that essentially do the same thing also creates much more profit for you. Some customers like to switch the products they use, but they want the same results. This means they will buy a new bottle before their old one is gone. By having occasional sales on brands or lines you can have more people buying extra bottles. Manufacturer’s know this too and will often put on sales at no extra cost to you. Having one brand means you will rarely have a sale and be able to cash in on this. Also manufacturers will routinely supply you with information on their products for both your customers and staff.
It is not only the tanning bed companies and product manufacturers that will try to trick you out of money. Everyone will be trying to cash in on you, hoping that you will not know enough until it is already too late. Don’t make this easy mistake that happens in every industry. Indoor tanning is a booming and profitable industry. Opening a tanning salon is a great idea, just read more and you will be making the right choices to rake in the money.
The statistics don't lie!
Most new business fail within a year. The number one reason for this failure is "lack of industry knowledge"
Some insider information might be ALL that is standing between your VERY profitable tanning salon business, and becoming just another stat!
Before you spend a small fortune and energy creating your own tanning salon business, we suggest you take the time to learn what works, and more importantly, what doesn't!
(Things are really changing the tanning industry!)
Do you know the 7 Reasons Most New Salons Fail!
There was a friend of ours who got blind-side by this industry. Her experiences and our research led us to sit down and publish this information. It is our hope that another unsuspecting entrepeneur won't be upset, or lose their dreams due to a lack of good, current information. To read more of that story click here
Tanning Salon Gold
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